Raven Tools Review (Best SEO & Marketing Tool in 2020)


Raven Tools is an All-in-one SEO tool platform for every marketer out there. With White Label SEO Reports, you can export reports within a matter of minutes which looks like a work of several hours to a client.

Product Outline

Raven Tools is one of the best low-priced marketing tools that helped many bloggers as well as agencies to grow in their niche. Through Raven Tools, you’ll be able to analyse competitor research, keyword research, rank tracking, site audit, link building, social media management & reporting, etc. You can try its free trial with limited access of the tools.


➞   Research your competitors and find the link building opportunities for your site.
➞   Set up automated reporting. You will receive an email whenever your scheduled report is ready.
➞   Compare a number of backlinks, page speed, domain authority, social media engagement, and much more.
➞   Responsive customer support as I never had to wait for more than an hour for a response from their technical team.


➞   Limited reporting for social media platforms (no reporting for Instagram).
➞   Users aren’t informed about the updates. For example, you will see a change in your dashboard unexpectedly.
➞   Using Raven tools for multiple clients daily, you might experience some issues like reports failing to be updated in real-time.

Before I start my unbiased review on Raven Tools, I would like to inform you that I have used Raven Tools as a blogger and in collaboration with a marketing agency. So, I can assure you that you can use this tool being in both positions.

I used Raven tools for reportings, site optimization, keyword research, discovering link building opportunities, competitor research, and strategy formulation.

You might be wondering how good the results were?

I was quite satisfied with the results as I was able to generate three times more traffic than the actual one my client was receiving on his site.

You can say that Raven Tools is a one-stop marketing tool, but it’s not as good as SEMrush or Ahrefs. Although it can be considered a low-priced alternative to them, if you’re a beginner and have issues with the budget, I would like to suggest you go with Raven Tools instead of SEMrush or Ahrefs.

In this article, we will look at all the features of Raven Tools, which can help you to grow your business exponentially.

Raven Tools Overview

Raven Tools is an All-In-One SEO tool platform used by freelancers, in-house marketers and agencies for competitor research, keyword research, rank tracking, site audit, link building, social media management & reporting, content management, data integrations and so on.

Agencies use Raven Tools to manage multiple clients’ data from a single platform. You can also integrate your campaign from 20 different platforms, including Google Ads, Facebook Ads, Bing Ads, and more.

From the left-bar menu, you can access various features and tools on the Raven platform. These tools include:

  • SEO Research
  • Rank Tracking
  • Link Building
  • Competitor Research
  • Keyword Research
  • Social Media
  • Ads
  • Communication
  • Manage Content

Raven Tools Review with its Features

In this in-depth review, I will show you the importance of using all the tools provided by Raven Tools.

Site Auditor Classic and Studio

Website Audit is necessary to resolve all the major and minor technical or SEO errors, and it helps your website perform better in search engines.

You can find various websites that provide free site audits, but they are time-consuming, in most cases, inaccurate. Rather than spending hours on different websites, I would suggest going with Raven Tools Site Auditor.

Now, we will see how to perform site audits with the help of Site Auditors.

Either you can go ahead with your campaign or change the campaign from the drop-down menu. Afterward, navigate to SEO Research > Site Auditor Classic.

After clicking on the Site Auditor Classic, the auditor will automatically perform the site audit on the website mentioned in your campaign.

Once the site audit is finished, you can view the colored bar at the top that shows you the summary of the site audit concerning the four main categories: Image, Meta, Link, and Other.

In the default view, the site-auditor categorizes issues into six primary tabs, including visibility, meta, content, link, image, and semantic issues.

The best part of the site-auditor tool is it does not report issues only, but it also explains how to improve those errors. Under each tab, you will get an actionable, easy-to-follow checklist of suggestions to make your site error-free.

Raven Tools offers two ways to view your audit, i.e., Classic and Studio. Earlier, we have performed the audit with the Site Auditor Classic, where you analyze all the issues. On the other hand, Studio helps you to create a checklist that can be marked off so you can continue to optimize your site.

Once you click on any of the issues from the list, you will be redirected to the next page to mark off the issues you have solved. This helps you to remove the errors from the list that are fixed.

Site auditing is not a one-time process; instead, it has to be done regularly. That’s why Raven Tools allow you to schedule your site audit weekly or monthly. You will receive a notification if it finds some new errors and issues.

SERP Rank Tracker

Raven’s SERP Rank Tracker Tool helps you to track all of your keywords. With the SERP tracker, you can track 1,500 to 30,000 keywords monthly, depending on your subscription plan. However, an extra charge for tracking keywords is $0.003 per keyword.

Apart from monitoring the ranking of your focus keywords, you can also set custom parameters across devices, locations, and search engines.

Now, we will see how to use the SERP Rank Tracker tool.

Firstly, navigate to Rank Tracking > SERP Tracker. Then, click on the “Add Keywords.”

You can add keywords that you want to target, in case, you don’t have a list of your targeted keywords, use Raven‘s Keyword Research tool to generate a list of keywords.

Once you click on “Add Keywords,” you have to provide information in three sections as below.

In the first section, add your targeted keywords or phrases. Here, you can add up to 1000 keywords at a single time.

In the second section, choose the rank tracking frequency as daily, weekly, or monthly.

In the last section, include or exclude the search engines for your keyword ranking checks. Simply, click on include or exclude below the search engine.

Once you click on “Include” for a specific search engine, it will ask you to set certain parameters, including location, city, and device.

If you want to check keywords ranking for more than one location, click on “Add Another” to add another locale or city.

Note: Each parameter will be counted as one rank check and added to Rank Position Check Usage total.

Now, Review and Confirm all the parameters that you have set. You will be redirected to the summary of your keyword ranking checks.

Here, you can analyze your keywords concerning average position, latest position, ranking keywords, and all keywords. In simpler words, it helps you to monitor the keywords that need to be further optimized for your website.

You can also compare your competitors’ keyword rankings using the Competitor Rank Check. Click on “Competitors” from the left-side menu and add a competitor that already exists in the campaign or create a new one.

Link Building Manager

Link building is one of the significant steps to create an effective SEO strategy. With Raven’s link manager, you can store and organize link building activities.

Monitor the lost and gained links in the reports and categorize all the links for better understanding. Link Manager allows you to integrate CRM and research tools to import and export data with ease.

To store and organize your links, navigate to Link Building > Link Manager. Then you can add new links or import links via CSV file.

Once you click on “Add New Link,” you will have to fill out all the information. The necessary information has to be filled, such as status (active, inactive, etc.,) and type (referral, affiliate, etc.) of the link.

Then, click on the “Submit.” Fortunately, you can store various information relevant to a link, including link status, link description, destination URL, referring domain, and website type that will help you to strategize your link building campaigns.

Link manager is used to storing all the information about a link, if you want to find new link building opportunities, then head over to Backlink Explorer.

Backlink Explorer

Backlink Explorer lets you analyze who is linking to the website – either yours or your competitors’. You can identify your competitors’ backlink strategies and make your own strategy to outrank your competitor.

With Raven’s Backlink Explorer, you can discover up to 50,000 backlinks for any domain and export up to 10,000 links.

To find new backlink opportunities, navigate to Link Building > Backlink Explorer and enter your or your competitors’ domain name.

Once you click on “Search,” it will take a few seconds to generate your results. The summary will look like this:

Raven Tools utilize Moz and Majestic metrics to give you the best results as the backlink profile for any website should be accurate.

If you find a domain whose link can boost your website traffic, you can add the link in your link manager to track all the links.

To add a link in the link manager, click on the gear icon next to the link you are interested in and then select “Add to Link Manager.”

Now, you can see that specific link in your Link Manager.

Keyword Research Central

Keyword Research lets you see Google local and global trends, local and global search volume, local and global competition and much more for a specific keyword.

Navigate to Keyword Research > Keyword Research Central, and then enter the keyword you want to analyze. Click on the “Research” button, and you can see the summary of your keyword.

Now, move to the “Competitors” section, where you can view the number of external links to a domain, juice-passing links, citation flow, trust flow, domain authority, and page authority.

If you click on any of the domains, you will be redirected to the “Domain Research Central.”

Domain Research Central

Research Central is an all-in-one domain research tool that incorporates data from various authorities like Google Ads, Moz, Majestic, Calais, and IBM Watson to give you in-depth data to discover opportunities for SEO and PPC campaigns.

With domain research central, you can see information related to site metrics such as total links, backlinks, and referring domains. Additionally, the summary also allows you to analyze the authority of a domain.

If you scroll down a bit, you can find a comprehensive graph provided by Majestic for recent years. You can analyze graphs by choosing total links, image links, crawled pages, referring domains, and domain links.

Furthermore, you can add URLs for head to head comparison with your competitors.

All the data generated by Research Central can move data into other tools on the Raven platform, including Keyword Manager.

Keyword Manager

Whether you’re a blogger or an SEO expert, you need to maintain a lot of spreadsheets for managing your keywords. Raven’s Keyword Manager allows you to upload, organize, and store your keywords at a single location.

To get started with Keyword Manager, navigate to Keyword Research > Keyword Manager. Either you can add keywords manually or import keywords from the CSV file.

Once you add all of your keywords, you’ll be able to analyze some high-level metrics such as average rank, number of visits, local and global search volume, advertiser competition, number of requested, and active links.

You can even organize your keywords with tags. For example, you can create tags to identify brands, groups or any other related keywords. And, then you can filter keyword data according to the tags.

Note: There’s no limit imposed on storing the number of keywords in the Keyword Manager.


You can easily track Google Ads, Bing Ads, and Facebook Ads within the Raven Tools platform. This helps you manage all of your ad campaigns from a single place, and the visual metrics assist you in tracking the progress of your PPC campaigns.

We will take the example of Google Ads. To connect Google Ads, navigate to Ads > Google Ads and click on “Add Google Ads Account.”

Once you connect your Google Ads account, you’ll be able to view several metrics, including Performance, Schedule, Top Performers, Video Ads, Geo, Insights, Shopping, and Dynamic Search Ads.

The summary of your Google Ads account will look like this:

The Account Metrics are:

  • Summary: Information regarding impressions, cost, clicks, CTR, Avg CPC, Avg CPM, conversions, and more.
  • Performance: Track how ads are performing in different slots, networks, and devices.
  • Schedule: At what time and day, the ads are getting clicks and conversions.
  • Top Performers: Measure performance concerning top Keywords, top Ad Groups, and top Ads.
  • Video Ads: Monitor the video ad’s data, including watch duration, views, view rate, engagements, conversions, and much more.
  • Geo: Breakdown the campaign metrics based on the geographic location.
  • Insights: Analyze your ads’ performance based on keyword quality, search queries, bid goal performance, and paid/organic query.
  • Dynamic Search Ads: You can only monitor this section if you have run any dynamic search ad. You cannot create dynamic search ads from the Raven Tools.

Pricing Plans

Raven tools offer five plans, namely Small Biz, Start, Grow, Thrive, and Lead. All the subscription plans include 45 advanced tools to boost your SEO and reporting.

The basic plan of Raven is Small Biz, which costs you $39 per month billed annually. With the Small Biz plan, you can add two users and two campaigns. You can store and monitor 25,000 links with 50,000 monthly page crawls.

If your primary concern is to track keywords, you should go with the Start plan as it offers 15,000 monthly trackable keywords, which is much higher than the 1,500 monthly trackable keywords offered by the Small Biz plan.

All the plans include unlimited site comparison, keyword research, organic competitor discovery, competitor statistical tracking, discover competitor keywords, campaign keyword organization, and much more.

The fundamental difference between all the plans are based on several users and campaigns, backlink explorer, stored and monitored links, monthly page crawls, and monthly trackable keywords.

Here, you can find in-detail features with a comparison chart of all the plans. You can save up to 30% if you subscribe to any plan annually.

If you need more users, domains, keywords, crawls or backlinks, then you can contact Raven Tools for Enterprise pricing.


Raven Tools is one of the best marketing tools concerned with its price. But, some of the alternatives outrank Raven Tools in certain areas.


SEOprofiler is a complete SEO solution that helps to increase your website visitors, which increases sales. The platform deals with everything an SEO tool needs from keyword research to link building.

SEOprofiler deals with rank tracking, competitive intelligence, keyword research, website optimization, link analysis, link building, mobile and local SEO, uptime monitoring, and reporting.

Unlike Raven Tools, SEOprofiler does not allow you to import keywords for rank tracking. Sometimes, it becomes a challenging task to add a high number of keywords in the monitoring tool.

SEOprofiler takes care to find relevant backlinks to boost your search rankings and avoid fishy links that might lead to the penalty. Additionally, the Link analyzer generates the report through which you can view the percentage of unique links, trusted links, and the links pointing towards the domain.

Raven Tools’ basic plan starts from $49 per month (billed monthly), while the SEOprofiler basic plan starts from $69.95 per month (billed monthly), which means SEOprofiler is a bit more expensive than the Raven Tools.

SE Ranking

SE Ranking is an All-in-one SEO software introduced for entrepreneurs, SMBs, agencies, and enterprises. They are having more than 300,000 users using their platform.

SE Ranking offers various tools, including keyword rank tracker, website audit, on-page checker, backlink checker and monitoring, keyword suggestion tool, keyword grouper, SEO/PPC competitor research, lead generator, social media management and more.

SE Ranking is one of the best tools that are unfamiliar with SEO. It provides a to-do list that helps you to make it to the top rankings in the search engine results.

Backlink Checker tool assists you in gathering more backlinks opportunities by analyzing the backlink profiles of other websites. For instance, you can view the domains, URLs, and domains without subdomains to find all the backlinks pointing towards them.

Unlike the Backlink Checker, the Backlink Monitor tool focuses on the backlinks already available on the site. You can monitor the domain authority, Alexa rank, referring IP, anchor text, and much more for the added backlinks.

SE Ranking costs you $39 per month, which is cheaper than the basic plan of the Raven Tools. You can also try its 14-day free trial to see whether it meets your expectations or not.


Raven Tools provides all the tools needed to rank your content and website in the search engines. Whether it’s keyword research or domain research, it helps you to discover new opportunities.

It is one of the few SEO tools that allows you to integrate social media management. Unfortunately, Instagram is still not integrated into the Raven Tools. Nevertheless, you can integrate Facebook, Twitter, and LinkedIn Ads.

Raven Tools comes with a free plan to test all of the tools discussed in the article for free (with limited access).

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